MIDLAND, a brand born in 1959 in a small factory in Kansas City, is today the world leader
in the radio communication and consumer electronics sector.Reggio Emilia, in the north of Italy is home to the Headquarters of Research and
Development and carries out the company mission daily with great commitment.
“Create a world where communicating is simple, fun and available to everybody.”Today, you are guaranteed to have the best performing, most robust and reliable CB radios
available. This has led to MIDLAND being the choice of millions in the highly demanding
commercial sector and domestic/recreational arenas.